Market studies

– Market study to know the positioning of your brand.
– Study of the main competitors
– Active monitoring to track the latest trends

Distribution

– Study of the different points of sale.
– Who are the big actors ?
– Creation of a listing of potential bike dealers

Marketing

– Creation of a CRM to list actions to do or done for dealers
– Creation of a dealers Map for the consumer
– Creation of a newsletter B to B and B to C
– Creation of a mini catalog with targeted products
– Daily work with Sales Rep to give personalize support (Special offer, promotion, actions with dealers)

Communication

– Creation of a media plan
– For the Print Press and websites focused on bicycle
– For extra websites and magazines around the bicycle world
– Coordination and communication with journalists
– PR work (Bike Test, info about the brand, …)

Social Medias 

– Creation of a Page of your company
– Maintenance and community manager on : Linkedin, Facebook, Instagram, Youtube

Multimedia

– Creation of a Data library with pictures, manuals, videos
– Sharing information with dealers, e-dealers and journalists
– Creation of pictures & videos contents about products or company

POS, Events & Fairs

– Analyse about the needs in terms of POS for dealers shops
– Support for giving ideas and texts for POS materials
– Help for preparing Fairs
(Reservation of the booth, accommodation, transport)
– Attendance on the Fair
– Proposition of open days for Dealer shops (Testing bikes)